SEARCH & SOCIAL MEDIA AD SPECIALIST
The BrilliantPad Team is seeking a part-time SEARCH & SOCIAL MEDIA AD SPECIALIST that will be responsible for tactical execution of advertising campaigns on Google/YouTube, FaceBook/Instagram and other paid search and social platforms.
Ad Specialist will set up and manage target audiences; implement prospecting and retargeting campaigns; be responsible for placing ads and tracking KPI’s and OKR’s.
Ad Specialist is responsible for managing spend — in aggregate, by platform and by campaign.
Ad Specialist will measure outcomes and compare with target goals related to Spend, CPM, CTR, ATC, COA, ROAS, etc.
Ad Specialist will evaluate customer profitability (COA, LTV) by audience, creative, channel and other attributes
Ad Specialist can tell stories with data clearly.
Ad Specialist communicates insights and implications that arise from their analysis.
Ad Specialist will make tangible tactical and strategic recommendations for next steps to achieve goals and to iterate creative, targeting, spend, campaigns, etc.
Part-time remote/work from home position with flexible hours.
If interested, please send resume & cover letter to email@example.com with the subject line: "SEARCH & SOCIAL MEDIA AD SPECIALIST"